December 2025
In December 2025, Boob Protect was named a winner of ISPO Brandnew in Munich — one of the most respected global awards for innovation in sport, performance and wellbeing.
For a female-founded Australian brand addressing an overlooked injury risk in sport, this recognition is both humbling and powerful. It places Boob Protect on the global stage alongside some of the most exciting emerging brands in the world.
What is ISPO — and why does it matter?
ISPO Munich is the world’s leading international trade show for sport, performance, outdoor and athletic innovation. Each year, it brings together:
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Global sports brands and retailers
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Elite athletes and performance experts
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Investors, buyers and distributors
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Designers, engineers and researchers shaping the future of sport
ISPO is where new categories are validated, where innovation meets scale, and where global partnerships are formed.
At the heart of ISPO is ISPO Brandnew — a highly competitive startup award recognising breakthrough products that are redefining sport and human performance.
How competitive is ISPO Brandnew?
ISPO Brandnew attracts thousands of applications globally from startups across performance wear, protective equipment, health, materials science and technology. Brands are assessed by an international jury of industry leaders on:
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Innovation & originality
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Technical performance & functionality
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Market relevance & scalability
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Impact on athletes and end users
Only a small group of finalists are selected — and even fewer are named winners.
To be recognised in this field is a major validation of both product and purpose.
Why Boob Protect stood out
Boob Protect exists to solve a problem that has long been ignored: breast injuries in sport and high-impact professions.
Our CE-certified protective inserts are designed to:
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Reduce the risk of blunt force breast trauma
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Be worn in any sports bra or crop top
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Maintain comfort, freedom of movement and confidence
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Support girls and women across all levels of sport
Winning ISPO Brandnew confirms what athletes, parents and professionals have been telling us for years: breast protection deserves to be standard, not optional.
What this win means for Boob Protect
This recognition is more than a trophy — it’s a catalyst.
Winning ISPO Brandnew:
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Validates breast protection as a global performance and safety category
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Opens doors to international distribution and strategic partnerships
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Strengthens trust with athletes, schools, clubs and organisations
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Accelerates our mission to make breast protection as normal as mouthguards or shin guards
It also reinforces that innovation doesn’t have to be loud or complex — it just has to solve a real problem properly.
Looking ahead
As we head into 2026, this moment marks the beginning of Boob Protect’s next chapter — expanding internationally, educating communities, and continuing to advocate for the physical safety of girls and women in sport and work.
To everyone who believed in this idea early — thank you.
To those just discovering Boob Protect — welcome.
This is only the beginning.
